If you’re wondering who’s behind this

Hi, I’m Øyvind. I help people lose weight by working with the brain, not against it.

I know what it’s like to struggle with weight. I’ve lived it.

For years, I fought my way down the scale. I eventually lost the weight and kept it off, but it never felt natural. Every day was a battle. Constant control. Relentless effort. It worked on paper, sure – but inside, it felt wrong. I was tired of always fighting against myself.

As a certified personal trainer and weight loss specialist, I helped others drop a few kilos, build muscle, and get healthier. That part came easy. But I kept running into the same frustrating wall: the people who really struggled. The ones who had tried everything. Every diet. Every program. Every supplement. And still… the weight kept coming back.

Despite all my knowledge, I couldn’t help them. And that made me obsessed.

 

So I went deeper, much deeper.

I spent years studying thousands of pages of research. Neuroscience. Psychology. Biology. Behavior change. I tested every method I could find. I failed. I learned. I tried again.

And somewhere along the way, I discovered the real reason so many people stay stuck:

It’s not about willpower. Not laziness. Not even food. 

It’s the brain...

Your brain doesn’t want weight loss. In fact, it fights it. It’s wired to keep things the same, to avoid discomfort, and to chase pleasure. That’s why swapping chocolate for broccoli never lasts. You can’t out-discipline your brain forever.

 That’s when everything changed for me:

The solution wasn’t in the body. It was in the mind. 

 

And I don’t say that lightly.

Before I started helping others full-time, I served five years in the military and spent nearly a decade as a police officer in Norway. I know what real motivation looks like. I know discipline. I know psychology – not just from books, but from years of experience in high-pressure situations where mental strength isn’t optional.

So when I say I understand how the brain works and how to create change that lasts – I mean it.

 

Eventually, I cracked the code.

I developed a method that doesn’t fight the brain -  it rewires it. Instead of forcing yourself to lose weight, you train your brain to want weight loss. You show your subconscious a new identity – and it begins working with you, not against you.

No more constant cravings.

No more mental resistance.

No more self-sabotage.

And yes, this might sound different from what you’ve heard. But it works. It’s backed by solid science, and most importantly, it’s been proven over and over again in real people.

 

That’s why I built this course and coaching system. 

It’s designed to make weight loss feel easier, faster, and more natural – not harder. Inside, you’ll get the most powerful tools, the clearest explanations, and a step-by-step system that actually works. No guesswork. No fluff. Just results.

And not the kind of results that come from white-knuckling your way through another 30-day challenge – but the kind that last, because they come from within.

If you’re wondering whether this is for you, ask yourself one thing:

What do you have to lose? 

You’re protected by my personal satisfaction guarantee. If it doesn’t feel right, I’ll make sure you get your money back. But I truly believe it will feel right. And I believe this could finally be the thing that works – not because it forces change, but because it makes change easy.

 

This is my mission. 

Helping people like you succeed – not just short term, but for life – is what I care about most. I’ve been where you are. I’ve helped others through it. And I’ve created a path that actually works.